An independent research and verification body, founded in Accra in 2018, with one purpose: to give the Ghanaian consumer a voice that matters, and the Ghanaian business a credential that means something.
Consumers Voice Ghana was founded in 2018 by a working group of Ghanaian statisticians, consumer journalists, and retired regulators who were — frankly — tired. Tired of watching Ghanaian consumers have no credible way to distinguish between a business that genuinely serves them well and one that has simply bought the right marketing. Tired of seeing international rankings that misunderstand Ghanaian market conditions. Tired of "awards" programmes that cost five figures to enter and produce meaningless trophies by the lorry-load.
What Ghana needed was simpler and harder: a rating authority that did not take money from the companies it rated, that published its methodology in full, that admitted when it found nothing worth awarding, and that made the Ghanaian consumer — not the Ghanaian marketing department — the primary source of truth.
Consumers Voice Ghana was built to be that authority.
Two things, connected:
These two functions are the same function, seen from opposite ends. The platform's daily pulse of consumer voices becomes, in December, the foundation of the year's awards. The awards reward what the consumer voices said was worth rewarding. It is one continuous research programme, punctuated annually by public recognition.
Consumers Voice Ghana is based in Accra. We do not publish a street address because our research operations benefit from some measure of privacy — our mystery shoppers must not be followed, our researchers' desks must not be photographed, our trustees must not be lobbied in lifts. Written correspondence goes to [email protected] and is answered.
Primarily, to the Ghanaian consumer. Secondarily, to the rated businesses who trust us to be fair. Tertiarily, to the Data Protection Commission, the Ghana Revenue Authority, and our auditors.
We are not accountable to:
Consumers Voice Ghana operates on modest annual funding from a small number of sources, all of which are disclosed in the Annual Transparency Report:
We do not take funding from: companies under active rating, trade associations representing rated companies, political parties, or foreign entities seeking to influence Ghanaian commerce.
Consumers Voice Ghana was originally funded into existence by Walada Empire, a Ghanaian holding company operating several brands across the economy. Walada provided the seed funding, the Accra premises, and the initial legal setup — and then walked away from editorial control.
The relationship is disclosed on every cycle's deliberation. Walada portfolio companies that enter Top 3 Ghana — and several have, in various categories — are assessed under the same methodology as every other entrant. Several have won awards. Several have not. When they have won, those wins are noted as "Walada-group company" in the cycle's transparency note. Our Chairman regards this level of disclosure as the floor, not the ceiling, of the transparency we owe the public.
If the Walada relationship bothers you, read our Ethics Policy and form your own judgement. We would rather be open about an uncomfortable truth than pretend it does not exist.
Written correspondence only:
[email protected]